Join Smoothie takeover and you will be able to create your own officially registered art piece. Through this participatory art work we will smoothy take over Del Monte. It is very easy and fun to participate and you will be able to create your own officially registered art piece. Pick a well suited event. A gallery opening, party or your friends birthday and build your selling booth!

Hire Smoothie Takeover as a team building workshop at your company or as an art & food experience at a festival, fair or opening!

Do you have an event, location or idea and a bit of financial resources to host this performance? Invite Mark to do this performance.

    Your Name (required)

    Your Email (required)


    Your Message

    Show interest on the website
    Pick a date for the take-over event
    Build your own chart

    No resources, still participating? The idea is that everybody can participate and build a nice selling stand from some old wooden pallets and buy some fair trade bananas and milk. Transforming a banana into a smoothie is good business. Depending on the country and market you are, you can make up to 4 dollars profit per smoothie.

    Instead of receiving shares or stock certificates directly, participating in this process will give you of your organisation its own artwork. As the performance include the stitching of the banana skins on vinyl, you will make your own artwork. By registering your version on the website, you will become a fellow artist in the project and your version will be an official numbered and priceless piece of artwork.

    Build your own stand from recycled materials. Check the video to see an example made out of recycled pallets. It took 5 hours, two persons making it but it can surely been done faster! Looking forward to uploading your building process!

      Currently we are developing tools to prepare your own smoothie takeover. Including:
      • Checklist
      • Sample letters to supermarkets
      • Good looking invitation to attract audience
      • Stand construction plan
      • Social Media Guide
      Amelia Kidwell

      As an artist upholsterer, I wholly support the concept of wanting to smooth out the rough, hard edges of this mad world.


      Mark Vennegoor

      Started Smoothie Takeover and is looking for more team members that perform Smoothie Takeover.

      Daniel Avery

      Founder & CEO. Having worked in some of New York’s biggest agencies, Daniel’s radical vision required a newfound venture.

      We are looking for enthusiastic volunteers:

      • graphic designer –> that can help design the website and other smoothie takeover designs.
      • fair fruit specialist –> that can help to maximize the impact of smoothie takeover on Fresh Del Monte.
      • Financial/business expert that do not only want to persue the American dream –> to analyse and develop strategic plans to introduce at shareholder meetings.